another book I’m reading

“In consumer culture, dissatisfaction and satisfaction cease to be opposites, for pleasure is not so much in the possession of things as in their pursuit.  There is pleasure in the pursuit of novelty and the pleasure resides not so much in having as in wanting.  Once we have obtained an item, it brings desire to a temporary halt, and the item loses some of its appeal.  Possession kills desire; familiarity breeds contempt. That is why shopping, not buying itself, is the heart of consumerism.  The consumerist spirit is a restless spirit, typified by detachment, because desire must be constantly kept on the move.”

-William T. Cavanagh, Being Consumed: the Economics of Christian Desire

This book probably warrants a full post, which I may get around to.

I make no promises.


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